Is Artificial Intelligence a Force for Good?

Businesses from across Staffordshire and South Cheshire gathered at the bet365 Stadium for a dynamic morning of discussion on one of today’s most pressing questions: Is artificial intelligence a force for good, a potential risk, or something in between?

A panel of AI specialists including Richard Wood, Steve Chalmers, Benhur Bakhtiari Bastaki and session co-host Jonty Sargeant engaged in conversations that explored how organisations are already using AI to refine operations, elevate customer experiences and unlock new opportunities for innovation - while also stressing the need for thoughtful, responsible deployment.

With representatives from more than 40 companies in attendance, the event created a valuable space for networking and sharing insights and experience in AI. Lively discussion highlighted the importance of diverse perspectives as businesses navigate rapid technological change.

The session, hosted by Stoke City Football Club Business Club and Steve Forrest, was praised for its quality and relevance. Participants left with fresh ideas, stronger connections, and a clear sense of the developing AI conversation.